February 4, 2019

The perks and pitfalls of friends and family funding, from three founders who have been there

Behind every great startup founder there’s famously an army of supporters, champions and believers; the social circle that’s always there to celebrate wins and commiserate over a beer.

But what about when friends and family do more than cheering from the sidelines? What about when they’re invested financially as well as emotionally?

This is the case for many early-stage startups trying to get off the ground, and if it’s not done well, it can lead to confusion and confrontation at best, and heartbreak and hardship at worst.

Read the full article at smartcompany

“Be passionate about your idea and just talk about it. If your friends and family are interested they will let you know,” Crown tells StartupSmart.